Privacy policy

Last updated: 15 September 2025

Introduction

I take your privacy seriously and am committed to protecting your personal data. This Privacy Policy explains how I collect, use, and safeguard your information when you use my website www.novana.co.uk.

I comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who I Am

I am Natali Alvarez, a freelance Marketing Project Manager based in the UK.

Contact details:
Email: natali@novana.co.uk

The Data I Collect

I may collect the following information:

• Contact Information – when you fill out my contact form (name, email address, message).
• Website Usage Data – through Google Analytics (e.g. IP address, browser type, pages visited, time on site).
• Cookies – small files stored on your device to improve your experience (see Cookies).

I do not collect sensitive personal data (such as health information, ethnicity, or political opinions).

How I Use Your Data

I do not sell or share your personal data with third parties for their own marketing purposes.

International Data Transfers

Some personal data (for example, data processed by Google Analytics) may be transferred outside the UK/EEA, including to the United States. Where this happens, I ensure that appropriate safeguards (such as the use of Standard Contractual Clauses) are in place to protect your data.

Cookies

My website uses cookies and similar technologies.

• Essential cookies – required for the website to function.
• Analytics cookies – used by Google Analytics to measure website traffic and usage patterns.

When you first visit my site, you will be asked to consent to non-essential cookies (analytics). You can withdraw your consent at any time via your browser settings or by using the Google Analytics opt-out tool.

How Long I Keep Your Data

• Contact form submissions: kept for up to 12 months to follow up on your enquiry.
• Analytics data: retained according to Google Analytics’ settings (currently 14 months).
• I review the data I hold regularly and securely delete what I no longer need.

Data Sharing

I may share your data with trusted service providers who help me operate my website (for example, hosting companies or analytics providers). These providers are required to keep your data safe and only process it according to my instructions.

I may also share your data if required to do so by law.

Your Rights

You have the right to:

• Access the personal data I hold about you.
• Request correction or deletion.
• Object to processing or request restriction.
• Withdraw consent (where I rely on it).
• Complain to the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise any of these rights, contact me at natali@novana.co.uk.

Security

I take reasonable steps to protect your data from loss, misuse, and unauthorised access. However, no online system is completely secure.

Children’s Privacy

This website is not intended for children under 16. I do not knowingly collect data from children. If you believe a child has provided me with personal data, please contact me and I will delete it.

Changes to This Policy

I may update this Privacy Policy from time to time. Changes will be posted on this page with a new “last updated” date.